"Never Give It Up" The NYC August Rock Band
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A music video over 35 years in the making.
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The NYC August Rock Band were a mainstay of the live music club scene in New York City from 1973 to 1981. From supporting acts to headliners in their own right, always a crowd favorite, the band never released an album during those halcyon days.
Never Give It Up, Track 4 from their 2013 “Better Days” album, was written and recorded over 35 years ago. New to the band’s music, the Scigliano Brothers, one of New York’s young dynamic directing teams, knew what they had to do as soon as they heard it and learned of the band’s history.